PPC Management Services

We custom build your PPC campaigns from the bottom up, with an eye toward continually managing and growing your campaigns based on your specific metrics and ROI goals. We take a full-service, hands-on approach to Paid Search. Email us or call us for a free, no-strings PPC account audit and proposal.

Our Services include:

  • One-on-One Consultation - This is a series of in-depth conversations to understand your business, your customers, and your current revenue and profitability goals. Ongoing communication with a PPC account manager, via phone and email, is our expectation.
    • Target goals & metrics
      • Primary goals - revenue, lead acquisition, etc.
      • Specific metrics - CPA, ROAS, Budgets
      • Target audience
  • Keyword Generation & Analysis – We generate a broad list of keywords related to your business’ products, services and website content, as well as those of your competitors. Keyword generation techniques include leveraging SEO and PPC search query data.
    • Keyword tools
    • Search query data
    • Analytics data
  • Customized Ad Creative Development – We write and test multiple ads based on the client’s products, services, and the target audience. We continually test ad creative with an ultimate focus on cost-per-conversion metrics based on client targets.
    • Calls-to-action
    • Interplay between CTR, quality score, & CPA
  • PPC Bid Management – We manage bids at the keyword and ad group level on a continuous basis in order to generate maximum ROIs. When needed, we will incorporate the use of automated 3rd party bid management tools to use across multiple search engines.
    • Keyword-level bidding
    • Portfolio approach
  • Landing Page Optimization & Development – We will work with your design team to develop and test various landing pages in order to maximize conversion rates by rotating and testing LPs at the ad level or the server level.
    • Guidance on content & usability
    • Redline current LPs for A/B testing
  • Reporting – Our clients receive weekly reporting of all click, cost and conversion data. We work with the client to determine the reporting variables and formats that will most help the client continually gauge the success of the PPC program. We are also happy to deliver custom reports on an as-requested basis.
    • Multi-metric trend reports
    • Custom, project-based reports
  • Conversion Tracking – We will strategize the best conversion tracking infrastructure based on client objectives and guide implementation of tracking systems including Google AdWords, Google Analytics, Salesforce-for-AdWords, Yahoo Search Marketing, & MSN adCenter.
    • Google Analytics goal definition & setup
    • Link Analytics goals to AdWords campaigns
  • Conversion Funnel Analysis - We have analyzed and guided optimization of conversion funnels for many clients, whether for a credit card purchase or a multi-step B2B user registration.  We analyze the conversion funnel from an analytics standpoint and also a usability & messaging standpoint.