PPC Case Studies -- (click here for add'l case studies)

E-Commerce PPC Case Study

The Challenge:
Our client wanted to increase Revenue while maintaining target Return on Advertising Spend (ROAS) and Profit Margins.

The Outcome:
We increased total revenue 87% in 2 months, from $1.00 million to $1.87 million, while maintaining the client's target ROAS. We also greatly expanded the number of keywords that were contributing revenue. Simultaneously, we were able to decrease overall account keywords by 200,000! This made account management a much more nimble and efficient process.

B2B PPC Case Study

oDesk is the marketplace for online work teams. Buyers have access to over 170,000 contract professionals including web developers, graphic designers, researchers, and customer service agents. Using oDesk, buyers hire, manage and pay expert freelancers by the hour or by the project.

The Challenge:
Our client wanted to significantly increase conversions, while maintaining target CPC. They also wanted their agency to manage the SEM program as if it was actually a part of the internal oDesk team, as a real partner.

The Outcome:
We increased 'buyer signup' conversions by 126% in the 1st five months after taking over management of the SEM program.  During the same period we decreased reported CPA by 15%. Lastly, we introduced a level of expertise and professionalism that enabled our client to greatly reduce the time spent on managing their agency (us)!