Strategic Pay-Per-Click Marketing


Terry Whalen. Managing Director

Terry founded CPC Search in 2005 in the beautiful Pacific Heights neighborhood of San Francisco. Throughout his marketing career, Terry has managed search & other online marketing channels that have generated millions of dollars in revenue for his clients.

Prior to founding CPC Search, Terry marketed GoToMyPC software via PPC and other online marketing channels, helping to generate tens of millions in revenue and leading to a $225 million acquisition of GoToMyPC by Citrix Systems in 2003. From 1998 to 2001 he was CEO of Epitonic, a 30-person online music company based in San Francisco. Epitonic was backed with $3.5 million from CNET and angel investors, and was sold in 2001 to Chris Blackwell's Palm Entertainment.

Terry received his MBA from UC Berkeley's Haas School of Business, and his BA in Political Economics from UC Berkeley.

Terry is certified in Google Search advertising.

Joey Muller. Director of Client Services

Joey joined CPC Search in September 2011. He honed his holistic marketing approach by overseeing all channels of marketing, including PPC, SEO, email, social, and affiliate, for INDI, an online denim retailer. Joey is also a lifelong musician, having shared the stage with Willie Nelson, The Doobie Brothers, Darren Hayes (Savage Garden), Counting Crows members, and many others. Joey received his BA in Cognitive Psychology from Dartmouth College.

Joey is certified in Google Search advertising and Google Analytics.

Dylan Brannon. Account Manager/Analyst

Dylan joined CPC Search in April 2013 as a PPC Analyst following a stint in software sales in Palo Alto. Originally from Rochester, New York, he received his Bachelor's degree in Industrial & Labor Relations with a minor in Operations Research from Cornell University. Dylan enjoys running, hiking, live music, and the Northern California weather.

Dylan is certified in Google Search advertising.

Kasey Carter. Creative Designer

Kasey joined CPC Search as a graphic designer in August 2013 after relocating to the Bay Area from Tampa where she was an in-house designer for Kelby One, an internationally recognized Photography and Photoshop training and education company. Kasey creates cohesive brand experiences that are not only eye catching, but get quantifiable results. A Kentucky native with a BFA in Graphic Design, Kasey has been a designer for more than 12 years, but she always keeps a fresh aesthetic by keeping up with the latest trends… film, music, food and art are her hobbies and inspiration.

Meylan Lim. Reporting & Administrative

Meylan joined CPC Search in January 2011. Before CPC Search, Meylan held positions in teaching, customer service and technical research, working with organizations such as Free Range Thinking and Integrative Learning International, Inc. Meylan received her BA in Communication Arts.

Meylan is certified in Google Search advertising.

Thomas Porhel. Conversion Rate Specialist

Thomas joined CPC Search in August 2012. For the last 4 years Thomas has specialized in Conversion Rate Optimization: designing strategies, setting up tests, reporting on results, and developing follow up recommendations. Thomas received his masters degree in marketing from Toulouse Business School (France).

Thomas is certified in Google Search advertising.

Grace Lim. Reporting & Administrative

Grace joined CPC Search in April 2011 after 8 years as Head Teacher at a private elementary school. Grace received a Masters in Management and a BS in Biology.

Grace is certified in Google Search advertising.

Maca Gonzalez Costa. Creative Designer

Macarena joined CPC Search in December 2011. Her logo and web design skills have won her praise around the world. She earned her degree in graphic design from University of Buenos Aires, Argentina.

Dan Engel. Co-Founder & Advisor

Dan co-founded CPC Search in 2005, initially as a PPC keyword arbitrage business and evolving into a premiere paid search management agency. Starting in 2005, Dan also co-founded and led FastSpring, a leading SaaS e-commerce platform for 2200+ global software companies and SaaS services. FastSpring was ranked the #1 fastest-growing company in the Greater LA area by Deloitte in 2011, and ranked 41st and 53rd on the Inc 500.

Previously, Dan led online advertising for Google’s AdSense and AdWords search products. Before Google, Dan led customer acquisition at Picasa, a digital photo software company acquired by Google in 2004. Prior to Picasa, Dan worked with Terry Whalen on ppc search, online ad-based, and offline customer acquisition for Citrix Online’s GoToMyPC and GoToMeeting products, after having been an Entrepreneur-in-Residence at Idealab.