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Strategic Pay-Per-Click Marketing

Case Study: Contractor Services

Our client was a marketplace for online work teams. Buyers have access to over 170,000 contract professionals including web developers, graphic designers, researchers, and customer service agents. Using this service, buyers hire, manage and pay expert freelancers by the hour or by the project.

THE CHALLENGE

Our client wanted to significantly increase conversions, while
maintaining target CPC. They also wanted their agency to manage the SEM program as if it was actually a part of the internal team, as a real partner.

THE OUTCOME

We increased 'buyer signup' conversions by 126% in the 1st five months after taking over management of the SEM program. During the same period we decreased reported CPA by 15%. Lastly, we introduced a level of expertise and professionalism that enabled our client to greatly reduce the time spent on managing their agency (us)!

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